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Smart Shopping is a team of real beauty-scouts.

We are constantly on lookout for new products on the beauty market. We test them and choose the best ones for Russian consumers.

In 2015 we imported Professional an Homecare lines of Korean brand Wish Formula to Russia, and now these products are being widely used in local aesthetic medicine clinics and successfully sold online.

Another jewel in the crown is NoTS — Korean premium-class brand of skincare and makeup cosmetics. Their products turned out to be well-loved in Russia. NoTS sheet masks and cleancers became real bestsellers in 2017.


We certify all the products we import by ourseves. When discovering new products, the whole team tests them and recruit dermatologists to help us.

Our team gets very thorough when it comes to choosing the products for purchasing. We defer to our clients’ opinions. We strive to find the best new products that stand out of the kind or the ones which have been never introduced to the Russian market before.


Nots is a Korean premium-class cosmetic company combining the best natural ingedients with innovative R&D to create products for healthy and attractive skin.

NoTS was found in 2011 and instantly became the top seller in luxury department stores of South Korea.

The brand’s philosophy lies in its name — NoTS is the abbreviation for ‘Noble Through Skin’. Its skincare and makeup products don’t mask the blemishes, they fight the cause. Use of the right products perfects the skin of your face, make it healthy and luminous. Their cosmetics fits for all skin types, including sensitive and atopic ones.

Wish Formula is a brand of functual cosmetics based on fermatation science and modern technologies. It’s the alliance of bio-technology developement of about 150 year-old experience of dermatology and clinical experience from the partnerships with over 400 dermatologists.

The Wish Formula CEO himself is also a product developer, Eastern medicine specialist, dermatologist, skin physiologist and cosmetologist.

The products are divided in two lines: Wish Formula Professional Line, developed in collaboration with IDI specialists from Italy and supplied to aesthetic medicine clinics and beauty salons, and Wish Formula Homecare Line.

Klairs is:

- Respectful of the beauty of the environment and carries healthy values regarding the earth
- Simple and contains only the most necessary ingredients (NO colorants, NO alcohol, NO parabens, NO artificial fragrances/fragrance free)
- Always working to bring their products to customers at reasonable prices
- A high-quality skincare brand for sensitive skin

Brand Philosophy

- No harsh ingredients.
- Klairs makes sure to create products with only the most effective, necessary raw ingredients, all of which have passed the safety measures of a research lab specializing in dermatologist brand skin care. We make sure our products don’t contain components that can irritate sensitive skin. No animal testing.
- Since our foundation in 2010, we have not tested on animals. We don’t believe in harming animals for our cosmetic purposes and we are working to putting down animal testing. High quality. Reasonable prices.
- Rather than conducting costly PR and marketing, the Klairs name has been spread through satisfied customer reviews and word-of-mouth. We will always continue doing our best to provide the highest quality products to our customers for a fair price.

By Wishtrend is a skincare brand that was uniquely developed to listen to our customers’ skin concerns, making it a go-to destination for finding the best skincare solution without harmful ingredients.

Seeks to redefine skincare and beauty by using a simplified range of active ingredients that have been optimized to visibly improve the skin, giving the customers the results they want to see. We strive to take an innovative approach to find the next powerful and effective formula to develop the perfect solution for your skincare concerns and needs.


Smart Shopping cooperates with leading beauty companies, beauty salons, cosmetology clinics and online stores.


LocationRussia Federation, Moscow, Novyy Arbat, 7, bld. 1
Phone8 800 302 03 23